Tips on Increasing The Number of Back Links to Your Website
Proper website promotion results in increased page ranking, greater website traffic and better search engine placement of your website listing. One of the most significant factors to a successful website is incoming links or back links.
Why Back Linking is Important
To be successful today, you have to work at it. Without a quality source of back links the search engines will all but ignore your site. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links.
Methods to Achieving Quality Back Links
Create a useful, interesting web site and other sites will naturally link to it.
Write articles on topics about your business (for example, if sell holistic pet care products, write about holistic pet care) with a link back to your website and post it to:
Co-ops are an amazing source of valuable back links and free advertisement. A Co-op network is a network of site owners/webmasters that offers ad space to the network. In return, the ads they define are displayed across the entire network. The best part of ad networks is that they are free. Having your site in a co-op can literally mean thousands of back links for your site.
Buying ezine ads is a paid method of advertising. Search for "ezine directories” and choose ones that are targeted to your market. When you contact an ezine, look for rates for both classified ads and solo ads. The advantage to a solo ad is that your ad goes out by itself in a separate email, but they can be more expensive. Track your results to see which ezines bring you the most and best traffic.
Ad Swaps can be an excellent source of advertising. Search out and email ezines that are in the same category as your business or service, asking if they accept ad swaps. Include your ad in your correspondence so they can see what you are offering. Another way to find ezines is to do a web search for "ezine directories". Look up ezines in your category of business or service. Most listings will tell you if they accept ad swaps and the parameters of the ad such as how many lines and how many characters per line. Don't forget to place your website url in your ad.
Create a blog and get it listed in blog directories. See my article, “Blogs – A New Communication Tool That Is Growing in Popularity” for more information about blogs.
Give away free ebooks and white papers that contain links to your site. Ask other websites to publish your white papers. Submit your free ebooks to ebook directories.
Write testimonials for products you love, asking them to include your website address in the testimonial. Companies often post testimonials on their site with a link to the submitting site.
Write regular news releases and submit them to topic-related web sites and Internet news wires such as PRWeb and Business Wire. There are a number of wellness/holistic magazines listed at: www.wholeagain.com/healthmagazines.html.
Join business associations which list their members' sites online.
Make arrangements for other sites to archive your newsletters on their sites.
If people see something odd on a website, they'll often tell other people about it. You can also alert newsletter publishers and suggest they mention your gimmick in their newsletter.