How To Attract Visitors To Your Website
Your website is up. Just sit back and wait for the phone to ring, right?
Wrong!Attracting visitors to your site is just as hard as creating the site
The reason that most people don't get traffic is that they "Try"
something, and then they give up. If a method doesn't work for you the
first time, keep trying and improving. What works for one business may
not work for another!
Below are some of the key methods on how to attract visitors to your
site. Over the coming months we will go more in detail on some of the
methods and continually give you more ideas on how to market your site.
If you would like help in any of the areas below, Sue Studios would be
happy to assist you. Please contact us at: firstname.lastname@example.org
Advertise Your Website on all marketing materials
Email signature (An email signature is a brief blurb about your
business along with your URL and/or contact information. Put a
signature on every piece of email you send out.)
Stationery and envelopes
Brochures, business cards
Ads, flyers, sales letters, signs
Announcements, press releases
Let people know about your website AND what they'll get or
find on your by appealing to their sense of curiosity and self-interest.
Register with Search Engines
Thousands of web surfers find the information they're interested
in on the Internet by searching for keyword phrases in the major search
engines. If your Web site is not listed in these resources, you won't
be found. Some of the major Search Engines are:
Before submitting your Web pages to the Search Engines and Directories,
you'll need to learn a bit about optimizing your pages to give you
the best chance of being found.
Niche Directories and Search Engines
Find and get listed on targeted directories and Search Engines for
your industry or location. There are lots of them! Good places to
start looking are:
One of the Canadian wellness directories is http://www.saskworld.com/holistic/index2.htm.
A webring is a way of inter-linking related Web sites so that you
can visit each site one after the other, eventually (if you keep going)
returning to the first website. A ring is managed from one site. Joining
a webring will help build an online 'community.' Just as directories,
there are lots of different webrings. One health related webring is
Build your link popularity by listing links to other sites, and
they list a link to yours in order to 'share' each other's traffic.
Make sure that the other website is attracting the type of visitors
that you want. If you are primarily targeting women entrepreneurs,
then you won't want to do an exchange with a site that is attracting
male wrestling fans. Most search engines take link popularity
into consideration when ranking your site.
Consider adding a 'Link to Us' section on your site where you
provide the HTML that visitors can simply cut and paste to their
own web pages.
Advertise on a targeted website
Find complementary but non-competing sites and check their rates
for advertising. Banner ads are the most common type of advertising
permitted; however, they're usually not very effective. Text ads or
endorsements typically perform better. You could also try an "ad
swap" by swapping ad space with another website that caters to
A very inexpensive way to drive targeted traffic to your Web site
is by writing articles related to your product or service. This is
a great credibility-builder and gives you exposure!
If the readers feel that the article you wrote was interesting, informative
or helpful, many of them will now visit your Web site to see if you
have even more helpful information there. If your articles are focused
on you and your company, the chances of getting them published are
Distributing the articles is just as critical. Publish the articles:
On your website
In your newsletters
To other newsletters, magazines, websites, electronic newsletters.
Another 'bonus' is that articles are often archived on websites
for visitors to refer to time and time again.
A monthly column (offer to write a monthly column)
Build and use your own opt-in list of targeted and interested prospects.
Offer a free newsletter that provides fresh, interesting, and relevant
content. You'll receive feedback from your readers about what's important
to them, and over time they'll come to know and trust you. Your products,
services, and even recommendations will then be taken much more seriously
because you've developed credibility with your readers.
A newsgroup is a discussion about a particular subject consisting
of messages written to a central Internet site and redistributed through
Usenet, a worldwide network of news discussion groups. Users can post
to existing newsgroups, respond to previous posts, and create new
newsgroups. Contributing to a newsgroup will help establish you as
a helpful member of a community. Others will get to know you and will
often refer you to others. To get more information about newsgroups
or to help you determine which newsgroup you could join, see http://www.geocities.com/findnewsgroup/.