Finding music for your website or podcast
If you want to put music on your website or podcast, you need to make sure that you have the rights to use the music in this way. You may need to contact the artist or the artist's publishing company for permission.
There are alternatives if permission is not granted:
If you need feedback on your product or service, a survey might give you some answers and solutions. Zoomerang offers free online surveys. This site also gives lots of tips on creating surveys that count.
How Major Search Engines Rank Websites
Here is a link to a document that has attempted to analyze some of the major search engine ranking factors: www.seomoz.org/articles/search-ranking-factors.php.
An autoresponder is a special email address: when your customer sends an email to it, any email, it automatically sends an email back to them.
You don't have to have a Web site to use them. For example, you can put the autoresponder email address in your email signature file (the message displayed at the bottom of your outgoing email).
The sender receives your message instantly, with no extra effort on your part. You will also receive a message confirming that someone has used your autoresponder, along with their email address. Note: this is not your invitation to send them Spam. Be respectful.
Ways you can use autoresponders:
Where to get autoresponders
Your ISP (Internet Service Provider) may offer them and they're fairly easy to set up. There are also many Web sites that specialize in autoresponders. Most of them have free offers, but you will have to tolerate small advertising messages attached to every message you send. These can be eliminated for a fee.
Website Statistics Software
The following information about statistics software is from Web-Guide.co.il .
Most web hosting companies offer a statistics program as one of their services. If yours does not, then below are some options for you.
Standard statistics systems
Analog- a basic statistics system, but Web-Guide does not recommend using it.
You are required to open an account and to place an HTML section of code in every one of your web pages. When a user visits your site, data about the user is transferred to the system provider and stored there. When you enter your account, you can perform various analyses.
statCounter- nice statistics, free
HitsLink- more advanced statistics including managing advertising campaigns, visit duration on pages and navigation paths, fee required
SiteStats- more advanced statistics including managing advertising campaigns, visit duration on pages and navigation paths, fee required
OpenTracker- most impressive, reasonably priced
It's recommended to use the services of an internet developer.
PPhlogger- free, Web Guide likes this one best, especially for small websites. You can receive a free account of the installed system on Web Guide's website. For more details see Statistics for Your Site.
How to find backlinks using Google
Doing the following will show you pages that link to your site, minus the links on pages on your own site. (You'll also see sites that just mention your site but don't actually link to it.)
Type the following command into the Google search box:
example.com -site:www.example.com -site:example.com
(Remember to type in your actual site, not "example.com".)
BEWARE: A Google backlink check teases us. It does NOT show all the backlinks that Google knows about.
Finding Information on large websites without a search box
When you go to a website and are looking for something, there is a way to find what you need quickly if it doesn't have it's own search box instead of digging through dozens of menus and links.
Most search engines have a cool little feature that allows you to do a search and restrict it to just one website. Just go to your favorite search engine and type in the search terms, then follow it up with "site:www.sitename.com" (where "sitename" is the name of the site).
For example, say you want to find information on "animal communication" on the Unviersal Healing Network's website. Go to a search engine, like Google, type "animal communication www.universalhealingnetwork.com".
Saving Images in Different Formats
If you have an image in a TIFF format and want to save it as a JPEG, or maybe you have a BMP and you want to turn it into a GIF, the process is usually very easy.
First, open the original image in your favourite imaging program. Now click on the File Menu, Save As. Most programs will have a drop box full of various formats you can save your file as. Simply pick the one you want - with one exception - GIFs.
GIF files are not the best format for saving actual photographs, but it works great for images like screen shots and drawings. In some programs, you can just directly save as a GIF, in others, you'll need to choose to Export, As GIF. Still others want you to "Save for web" (Photoshop CS, for instance). Regardless, you'll find that many programs just don't have GIF as an option to "Save As", so you may need to hunt around for it a bit (still should be under the File menu).
If your program is really picky, you may even need to convert the image mode to "Index Color" before you can save it. There's usually an option for "Mode" or "Image Mode" under an Image or Edit menu.
Now, if you’re going from a GIF to another format, you may be faced with the reverse problem - you can't directly save the GIF as a JPEG for instance. In this case, going to that Image Mode menu is your solution. Just change from Index Color to RGB and you'll be all set.
Registering RSS (Real Simple Syndication) Documents
You can create a RSS feed in order to syndicate blog content and gain additional exposure. If you want other websites to publish articles in your blog, create an RSS document and register the document with an RSS publisher. A user that can read RSS-distributed content can use the content on a different site.
Syndicated content includes such data as news feeds, events listings, news stories, headlines, project updates, and excerpts from discussion forums or even corporate information.
For more information about the features and benefits of RSS feeds and a brief technical overview, see: www.mnot.net/rss/tutorial/.
Formatting Email Marketing Messages
When composing an email marketing message, beware. What you see on your screen may not be what the recipient will see on his or her screen. Factors that can cause problems are word wrap, font, automated formatting and HTML tags.
Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your website (serious and formal, or friendly and casual). Aside from this, there are also important usability (readable, availability) concerns.
Types of fonts:
Serif - have fine cross-lines at the extremities of the letter
You want to choose font types that:
1. Fit the character of your site
You can use the more fancier or different fonts for your company name, page title and headings but they will actually be images, not text. For the content of your site, choose from the most common ones:
Creating PDF Documents
PDF (Portable Document Format) was initially created by Adobe and is the standard for online documents, as they can be viewed on a variety of platforms and computers. PDF creation software is available from many companies not just Adobe. If you need to create the odd pdf document, below are a few free options.
2) Create Your Own PDF:
Don't force users to register until it is absolutely necessary
On shopping sites: let users purchase without registering.
Tips on Search Boxes- Don't Hide It!
What Should You Do If Someone Already Owns the Domain Name You Want?
If you can't register a coveted .com domain name, look into registering your name with a .net or .org extension, or even register it with a two-letter national extension. For example, you can register a domain with Canada's .ca extension. Keep in mind that there are certain Canadian presence requirements in order to use the .ca extension. For more information, see the Canadian Internet Registration Authority Web site.