Sue Studios Holistic web design that works

Worksheet for Planning Your Website

1. Purpose of Site

Indicate the level of importance for each statement, with 1 representing the Least important purpose and 5 representing the Most important.

To improve visibility and reputation of the company or organization 5
To develop a qualified list of potential customers 5
To sell products directly taking credit card information over the Internet 5
To encourage potential customers to contact us to complete a sale 5
To make available product information and price lists to distributors 5
To make available product information and price lists to customers 5
To strengthen brand identification 5

If other, please specify: _________________________________________________
____________________________________________________________________

2. Content of Site

Explain in detail any specific graphics you wish to have created. ____________________________________________________________________
____________________________________________________________________
____________________________________________________________________

3. Brand Identification

Logo

Do you have a Logo that you would like to incorporate into your Site? If no, would you like us to work with you to develop a logo? Your logo should be incorporated into your Site.
____________________________________________________________________
____________________________________________________________________

Colours

Do you have company colors? If yes, what are they? If no, what colors would you like to use on your site (consider that these colors will become part of your web identity).
____________________________________________________________________
____________________________________________________________________

Fonts

Do you have a company font? If yes, what is the font? If no, do you have an idea of the type of font you would like to use?
____________________________________________________________________
____________________________________________________________________

Other Marketing Materials

Do you have company stationery, business cards, brochures? If yes, we should have a copy of any such material to match your company's "look" and help in the branding of your business.
____________________________________________________________________
____________________________________________________________________

4. Pages

The following are typical pages. Please leave blank any pages you do not want.

Content Description File Name for Text Approx. # of Words Photos or Graphics (If none state "None")
Welcome/Home      
Company Info      
What's New?      
Services/Products      
FAQ      
Contact us      
Response/Order form      

Additional Pages or comments:
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________

Total number of pages estimated? ____________

5. Site and Domain Names

Do you have a site name? Yes No If yes, name: _________________________

Is your site is not registered,would you like us to do it for you? Yes

If you would like us to register your domain name, do you have a name that you would like to use along with a couple of alternatives? <br>
____________________________________________________________________

6. Graphics

Do you have any graphic ideas or ideas on the general appearance of your site?
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________

Are there any existing sites that you really like? If so, please provide their URL's.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________

7. Page Elements

These are the important items which appear on nearly every Web page on your site:

Page titles which show at top of Web browser only.

Top-of-page graphic based on the design of the masthead graphic.

E-mail response link to the following e-mail address:
________________________________________________________________

Copyright and trademark information in small print at the bottom of every page. What registered trademarks, trademarks, and service marks does your company want to indicate here?
________________________________________________________________
________________________________________________________________
________________________________________________________________

8. Response Forms

What is the purpose of your Response form(s)? Select as many as are applicable:
Not applicable
Guest book for visitors to record comments
Request for information
Survey of customer preferences
Online order forms
Printable to be mailed
Results sent through e-mail
Shopping Cart and electroic credit card payments
Other: ___________________________________________________________

9. Web Hosting Service

Do you require a company to host your website? Yes No

Would you like Sue Studios to set up your hosting service?
Yes No

10. Search Engine Registration

We submit your information to Web search engines to "register" your Web site after final payment is received. In order to gain effective placement in search engines and directories, we need the following:

Concise, short (25 words or less) description of your company, products and/or services.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________

List of keywords and phrases which customers might use to search for your company on the Internet. For example, Sue Studios would use words and phrases such as web design, web hosting, Internet services, graphic design, etc. Don't forget to include your City and Province, as well as any recognizable trademark/copyright names.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________

10. Marketing

Once your site is built you will need to let people know it exists. We recommend that you include your web site address on all company stationery, business cards, advertisements, brochures, flyers, postcards, and any other place you can think of to put it including but not limited to: your car bumper, your storefront window, any press releases, any custom bags or boxes you use to package your products.

Other examples of online marketing assistance we can offer:

bullet point submit your site to the major search engines
bullet point submit your site to other search engines, directories, webrings etc related to your industry (may require a fee for submission)
bullet point look for sites that are compatible with yours to request "reciprocal links"
bullet point website promotion
bullet point email marketing

 

Would you like us to assist you in your online marketing strategy (additional fee)?
  Yes No

11. Maintenance

Marketers suggest that a successful web site will cost as much per year in maintenance as it originally cost to develop. Fresh content is necessary for repeat business. Your site may or may not require this much maintenance. A "Information" site will require less maintenance than a "Shopping Cart" web site. However, you should plan and budget for some maintenance costs. Maintenance can be charged by the hour, or on a yearly contract basis.

How often will you be introducing new content for your Website?
____________________________________________________________________

How often will you be introducing new products or services?
____________________________________________________________________

 

     Close Window

© Sue Studios Holistic Web Design 2003 - 2009
www.suestudios.com
Tel: (604) 732-6729